Most everyone is aware of how well fashion products do when it comes to making sales. These products can be clothing, technology, accessories like jewelry or purses, or any number of other things that people find trendy and fashionable. Many businesses are always trying to come up with what they think the next trendy, fashionable item will be or watching for what seems to be trending so they can get in on it. But just how does one design the perfect fashion product? Basically, it involves the same steps as developing any product. The simple steps include:
1. Target Market
One of the first things to do before you begin trying to design something is to identify what your target market is going to be. Who are you going to try to market your product to? Each market will have different things they will require and expect from a product, and the designer will need to know what is required to make a successful design for the market in question.
2. Brand Identity
Another thing to keep in mind before creating a design is that it will have to maintain brand identity. This means it must not take away from the image the company has built for itself among its clientele, including any fixed price ranges that the target market might expect.
The first stage of designing your product is to do research and analysis. The length of time for research is dependent upon the type of product to be designed and what’s required. Apparel and fashion oriented products would require a study of current fashion trends and forecasts, for example.
This would be the most important stage. This is where the ideas and basic shape for the design will be born. As many creative people will know, ideas can pop up at any time. Just keep in mind that the ideas and concepts must fit the target market.
At this point, the actual work on the design you’ve come up with begins. The ideas and concepts that you decided on earlier are given physical structure, shape, etc. and prototypes are made. In the fashion industry, this is where sampling of the designs is started.
6. Check and Test
Test how your new product. Make sure it works correctly, looks right, etc. Perform quality checks and tests. Products that pass these test can be sent for the final test – the consumer.
There you have it. These are the basic steps to designing the perfect fashion product, it in a nutshell. It may sound easy, but it will take a bit of work. For further information on designing products and fashion design, you can check out this article, this article, and this article. For some ideas of good software to use for fashion design and production, you can go here. Happy designing!
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