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How To Develop A Groundbreaking Brand Name & Make Everyone Envious

By: Kelly Bolton   Date: May 29, 2017

For businesses, especially startup businesses, standing out among the crowd is essential to get noticed and draw in customers. There are many ways for businesses to do that, but one of the main ways for a business to get noticed is their brand name. A brand name is important for not only identifying the company but also makes them memorable and reflects the company’s values and goals. So it’s important that when developing a brand name, you create one that will be so great, even groundbreaking, that it will stand out and be so memorable, everyone will be envious. How do you develop such a great and memorable brand name? Here are a few tips to help along:

1. Suggestive

When coming up with ideas, choose names that will be suggestive of a positive brand experience.

2. Meaningful

The name you pick should be meaningful to your customers. They need to “get it”, so it needs to resonate with them anytime, anywhere they encounter the name.

3. Emotions

A great name can move people emotionally by creating an emotional connection with them.

4. Imagery

The name should be visually stimulating to help people remember it. It’s easier for someone to remember a name if they can associate an image with it.

5. Potential

Great names lend themselves to the potential for some wordplay and opportunities for verbal branding that makes them memorable and long-lasting.

6. Thesaurus

Dust off your thesaurus and put it to work finding great words to use to fit the theme of your name.

7. Use Pictures for Ideas

Sometimes you can get ideas from pictures for your name. For example, if the theme is “speed”, you can draw inspiration from pictures of sports cars, speed skaters, etc.

8. Phrases

A name that is based on phrases is a bit of a time-honoured tradition and can be quite memorable. Common phrases usually work well, but so do made-up phrases.

9. Foreign languages

Sometimes, you can get the personality you want for your name from a foreign language.

10. Fun

A fun or funny name can be quite memorable, so don’t shy away from trying out puns or having some fun with alliteration or rhyming.

The above tips are some things to consider when developing a great brand name, but there are some things you will want to try to avoid, as well, such as:

1. Don’t Copycat

Using a name that is very similar to a competitor can not only confuse people but it can also land you with a lawsuit for copyright infringement, and no one wants to deal with something like that.

2. Don’t Be Boring

A dull, boring name will not be memorable, so it will not help you get you brand name noticed. Avoid bland, unimaginative names that just describe what you do.

3. Don’t Be Unpronounceable

Avoid names that people won’t be able to pronounce. How can they tell people about you if they can’t even say your name? Don’t use a name that is all letters, that can have be pronounced more than one way, or is just a name spelled backwards. Along those lines, also avoid odd spellings for names: names that are not spelled like they sound, are intentionally spelled wrong, or use numbers in an overly cute way.

For more tips on developing a great, memorable brand name to make people jealous, you can go here, here, here, here, and here.

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