How To Go About Developing Packaging For Your Product

By: Kalynn Dresser   Date: March 8, 2017

When it comes to developing a product that consumers will want to buy, of course, the product itself will be the main selling point, but you also need to consider the packaging for your product. Packaging goes a long way in attracting a person and making them want to buy your product. It’s not just something to store your product in. The package is itself a strong marketing gimmick – a combination of advertising, salesman, 30-second commercials, and more, all rolled into one, and it must sell your product without any voice or movement. If the packaging for a product is not very attractive to the consumer – if the shape, colors, images, etc. are not enticing or if it looks shabbily put together –  it likely will not convince anyone to buy it. Therefore, great consideration must be given to developing the packaging for the product as well as the product itself. How do you go about developing packaging for your product?

1. Research

Don’t just start designing without doing some research. Before you make any decisions on how you want to go about packaging your product, take a look at your competition and how they are packaging their products. You don’t need to look at every single one, just look at a few to get an idea of what they are doing and see what seems to be working for them.

2. Material

Once you have an idea of what you’re going to do, pick your packaging material. This won’t be as easy as it seems since there are many factors that go into packaging material. Some products require special packaging material. Some can only be sold in certain materials. How a product is merchandised can affect which materials you can use. For example, if your product needs to be seen you may want to use clear plastic. The availability of materials can also be a factor in your decision.

3. Optimize

How much space is your product going to take up on a retail shelf? You will want to use the smallest size or amount of packaging as possible while still optimizing the package’s shape and design.  Often, you can package your product in many different ways, so you can be creative with it. Instead of just sitting on a shelf in a box, it can hang or stand in a floor display.

4. Advice

You may love what you have and are certain it’s the best, but you’re undoubtedly not an expert. Don’t be afraid to listen to what others have to say about your package’s design. Call in experts or, better yet, get an outsider’s opinion who knows nothing about your product and see if your design would sell them on it.

5. Start Small

If you’re just starting out, you may want to start out on a smaller scale than you originally hoped. One of the biggest obstacles you may face will be finding a vendor. Also, custom packaging is usually only for large volume orders, and you probably aren’t at that point yet, so you may want to use stock packaging to start and work with limited quantities at the beginning in case you need to make design changes. You can always order more as your sales increase.

6. Design Tips

Your packaging should convey a compelling brand story. It should match consumer expectations but also set your product apart from the competition. It should be easy to read and have a good flow, and a clear hierarchy of the elements in it. Make sure your design tells a story, that is has a focus on what is most important about your product, and that it leads the customer to the next step of the journey you want them to be on with your product.

These are steps that will get you started on developing packaging for your product. There are other ways you can go about it as well. You can learn more at this article and this article as well as this article.

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