Any good marketer into today’s world knows the power of social media as a way to reach their targeted audience. Using social media is a way to not only promote to people but also to engage with them, thereby growing their interest and loyalty. Everyone knows that the big sites like Twitter and Facebook are prime social media platforms to use for reaching people, but there are other sites that are just as popular such as Instagram and Pinterest. Pinterest may not seem like it since it is mainly a platform where you “pin” images themed boards, but it really is a great way for businesses to reach their targeted audience and can be an excellent tool to increase website traffic. Just how can you use Pinterest to increase website traffic? Here are a few ways you can do it:
When you make your Business Pinterest Account and create your profile, be sure to include your business’s name in your profile name and, if possible, in your user name. Also, make sure you confirm your account and verify your website so that your profile will rank higher in profile search results. In your profile, add a description of your business and what types of stuff you Pin. And course, be sure to include your website’s URL on your brand page and link your Twitter as well.
2. Pin It Button
This is a handy social share tool to add to your site. The Pin It or save button will let visitors to your site easily Pin images from it. The more times that Pinners add something from your site, the more credibility it has the greater chance it has of appearing in search results. Be sure to have pre-filled keyword rich suggested descriptions with useful text on your site, as well, since Pinners tend to keep the suggested descriptions.
Make sure the Pins you make, link back to relevant, high-quality content. This includes the pinned image or video. It is imperative that you link back to your website as much as possible when you’re pinning your own content to Pinterest.
4. Board Names
When you make your Pinterest boards, be sure to give them useful search friendly names and descriptions. Give them names that people might search for, to will help them to show up during board searches. A blend of boards with specific and broad names is a good idea.
Use visually appealing images to draw attention to Pins that link back to articles or other content on your site that you want people to see. Check out these Canva templates for Pinterest graphics.
As with any other social media site, you NEED to engage with your followers. The more you engage with them, the more likely they will be to connect back with you on your website, blog, or other social media profiles. To engage well on Pinterest, you will want to: pin high quality, original, and relevant content; pin often and consistently; return the favor by following those who follow you if they are relevant to your target market; check the boards of your followers for good content ideas of what they like; repin, like, and comment on pins of your followers that you like; repin stuff from industry leaders and other content your followers might like. You can even message your followers a welcome pin.
Be sure to optimize your pin descriptions to help the be found easier in search results. Think of keywords and terms to use but also include other important details about the pin. The description also needs to be compelling enough to make them want to engage with it and eventually visit your site. Hashtags are useful but there is no need to overdo them as Pinterest search algorithm is very good for relevant pins based on proper keywords in a pin’s description. Also, include keywords in your ‘alt’ tags.