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How To Monetize Your Influence

By: Kalynn Dresser   Date: August 4, 2017

In the world of business, it’s been said time and again how important your influence is to grow your company’s brand recognition and awareness. But can your influence make you money as well? Of course, in a roundabout way, your influence can eventually lead to more profits. But are there other ways to monetize your influence? Sure, there are some other ways to make money from your influence. Here are a few examples.

1. Affiliate Programs
Become an affiliate seller. Put your influence to use promoting products, including some products that you may have already used or have mentioned in content before. As an affiliate, you will earn commissions on sales of products you promote. This sort of program is especially popular among fashion and style influencers, who tend to have content that is very product-focused. Amazon has an affiliate program. You can also check out influencer.co for products and merchants you can affiliate with.

2. Display Ads
Ads are another way to use your influence to get money. You can put them on your site, blog, or even your YouTube videos and get paid per impression or click.

3. Exclusive Content
Offer access to premium or exclusive content for a nominal fee (monthly or yearly). If you don’t have a blog, you can do a podcast or a live stream where followers can offer direct support to influencers and ask questions during the stream.

4. Teach
Put your influence to use helping educate those who are just starting out. Publish eBooks that can offer lessons and advice, or host online courses or webinars where you can pass along your knowledge.

5. Sponsors
There are many companies out there who are looking for influencers to spread the word about their company and their products and services and are happily willing to pay them to connect with their audience and reach potential customers for them. SocialPubli.com can help connect marketers and advertisers with influencers.

6. Grow Your Influence
So, there you have a few ideas to help you monetize your influence. But first of all, you will want to make sure you’re growing your influence and have the traffic needed to make some money. So be sure that:

  • you are where you will be noticed (social media is a great place to develop your influence)
  • you have identified your niche and target audience
  • you are being authentic (being yourself) so people can relate to you (but still being professional)
  • if using social media, don’t spread yourself thin, choose one or two main ones to use that best fit your target audience and the content you’re sharing
  • you are creating and sharing quality content that will resonate with your audience, that they will find valuable and helpful to them
  • you are listening to your audience and giving them what they want (notice if some content seems to be more popular than others and try to give more of it)
  • you are trying to build a community by engaging with your audience and followers and build relationships with them
  • if you are social media, you are posting frequently so you show up on news feeds often (there have been changes in algorithms that have affected visibility)
  • if you are social media, you make use of hashtags to help people find your posts but don’t overdo it

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