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How To Use Trending News & Topics To Boost Business Exposure

By: Kalynn Dresser   Date: July 7, 2017

Getting exposure for your business is a must if you want to get more people to find out about your company and what you offer. That’s where marketing comes in. This can take various forms, and in today’s world, as much of the marketing is done online and on social media as it is done in more traditional ways. Possibly even more so. One great marketing idea to help boost your business exposure is to use trending news and topics to your advantage. You might think this sounds like an odd idea, but it can really work well, and here’s how you can do it.

1. Hashtags

Many people go online and use social media to find out the latest news and topics. If you can integrate them with your business, you’ll be able to get the attention of more people. Hashtags are one main way people can find trending topics to check out. Find out what the current trending hashtags are on Twitter and Instagram and use them with your posts to draw people to you. Using hashtags can also help you to join in on conversations with people who aren’t part of your following. Hashtags aren’t just for Twitter or Instagram nowadays, either. You can use them on Facebook, Pinterest, Google+, and other social sites including LinkedIn articles! Trending hashtags also don’t tend to last long. A top trending tag can easily only last as little as a few hours to one day, so you need to stay aware of things like that. Trendsmap is one of my go-to websites.

2. Facebook’s Trending Topics

Facebook’s Trending Topics, as well as Google Trends, can be used in a similar way to hashtags. You can use them to get an idea of what news and topics are trending, then use that as either a hashtag or as an idea for content to use in a post to help get you some attention on social media.

3. Anticipate

You can easily anticipate what some trending topics may be and can use them to come up with posts ahead of time. Many people will be talking about big news stories, of course. But other things that will trend on places like Twitter will be things like holidays. Twitter also releases events to plan for each month in a calendar. Here is July’s. You can even look up some of the unique holidays or awareness events like World Book Day or Talk Like A Pirate Day and use them as trending topics. Also, many people use themed tags around the days of the week, like #MotivationMonday, #ThrowbackThursday (or #TBT), or #FlashbackFriday, and they’re easy to take advantage of to gain exposure. Other ideas that people are likely to talk about are big events, like big sports events or an award show, as well as hot new movie releases or TV shows.

4. “Newsjack”

You can work trending news topics into your content to gain attention, but you have to do so carefully as it can easily make or break you depending on the news story, and especially if politics are involved. Some topics can be sensitive and need to be handled with care. Others you can more easily work with, like posting a joke about a celebrity (as long as it’s done tastefully and good-naturedly) or tying your post in with an event (like a snack recipe for a big game).

5. Things to Remember

Because what’s trending can change quickly, you have to stay active with it. You also have to be quick to come up with something before others do. Your content has to be clever and stand out from all the other content out there to catch attention. Be sure your content is based on a positive event or at least a neutral event; negative situations with bad outcomes are very sensitive topics and exploiting them can make you look bad and earn you angry and negative comments. Any jokes you make should not be overly edgy or something someone might find offensive.

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