Almost everyone in the business and marketing industries has heard the term “influencer” and know it can be important to helping their business. Having influencers to help as part of marketing and branding can be beneficial, but even more beneficial and important is putting yourself out there as an influencer. You might not think it is, but having yourself seen and known as an influencer really can be more important than you think. How so?
Influencers are important in a world where fewer and fewer people are watching ads. Ad blockers are becoming popular internet browsing tools and people are watching less TV and streaming more. Having influencers to spread the word about brands and recommend their products online on social media is vitally important to businesses.
A good influencer is often seen as a figure of authority – someone who is knowledgeable about a particular industry or niche. Influencers who help you with your marketing will have a similar interest to you and may write a blog about it. They will have a really good social following, and will likely often be found on Twitter, Instagram, Facebook, YouTube or LinkedIn, so it’ll be easy to see how many people will be interested in what they have to say. Good influencers also often share content that is not their own from a variety of sources and they will also have good engagement, communicating frequently with their followers.
So why should placing yourself as an influencer be very important?
As already mentioned, influencers are seen as authoritative and provide a sense of credibility. Influencers are people that others come to for advice; they have insight and useful information and often catch the eye of major brands. In other words, influencers have power.
Influencer marketing is a form of word-of-mouth advertising on social media. Many people get their shopping recommendations from social media, and much of those endorsements come from the influencers they follow. A recent survey conducted by Brian Solis showed that 61% of the respondents followed an influencer because of the content they post. The survey also showed that 51% follow an influencer because they considered them an opinion leader, and 40% because of their relationship with them.. The expertise of the influencer and the relationships the influencer has with their followers makes them credible and reliable.
Having this power, expertise and credibility can increase the attention your brand gets; your followers will recommend you and they will share your posts with their friends. Other people in your industry will begin to notice you and give you a boost, dropping your name here and there, sharing your content, and maybe even offering you the opportunity to do guest spots.
There is great value in becoming an influencer; you can gain power within your industry by being recognized as a specialist and you can gain some much-needed attention for your business, not only with your followers but also with others in your industry.
Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call 020 7692 8960 to discuss your needs today.