There is no denying how popular YouTube has become. It is the hot site for posting videos online, with millions of videos being hosted and thousands more being added every day. A wide variety of videos can be found on the site, from official music videos and TV shows to cat videos, how-to videos, and silly human stunts. Just about any sort of video can be found on YouTube. All of this makes it a great place for businesses to market themselves by posting videos. Videos promoting products or services or showing behind-the-scenes clips are just a couple of ideas that can help promote a business and get it notices online. But once a business does, how can it go about increasing its subscriber numbers and video likes so it will become more popular and noticed more? Here are a few tips to help you grow your subscriber numbers without buying them, and also increase your video likes.
If you want people to subscribe to your channel, ask them! Not everyone who likes your videos will think to subscribe to your channel as well. So add in a call-to-action annotation in your videos asking them to subscribe.
2. Social Media
If you have social media platforms, be sure to link them to your YouTube channel and be sure to post links to new and popular videos so your social media followers can view them and give them a chance to like them and share them. If you aren’t marketing on social media yet, what are you waiting for?
As with social media marketing, following a consistent posting schedule will help. If they know you post something at the same time every day, every week, every couple of weeks, or whatever, they will be sure to tune in if they want to see your videos. The more they do, the more likely they will be to subscribe.
In 2013, YouTube released a handy marketing tool, the “Channel” or “Subscribe” trailer which can be uploaded to your channel’s homepage and will prompt visitors who aren’t already subscribed to do so. This is not only a handy way to prompt subscribers but also a great way to introduce your brand and content to viewers.
Work with other YouTube video creators in your field to expand your reach and attract new subscribers. Be sure to cross-promote the videos for each other on your channels and social media!
Don’t underestimate the power of your fans. YouTube can show you who is interacting the most with you and your channel. Reach out to them and ask them to promote you on their social media, and be sure to do the same for them in return.
Don’t post videos just for the sake of posting. Make sure your videos are of good quality and provide value to your viewers. If they don’t provide quality, people will not be likely to subscribe or like your videos.
Make sure your videos are optimized to be found in keyword searches. Use good keywords in your video titles but don’t spam by filling the description area with a keyword list. You can also optimize your channel name and page as well to give you a better chance at being found.
Playlists help you organize your videos into categories, making it easier for viewers to find what they want to see. You can also feature channels from other YouTubers who have similar content, which can earn you the friendliness of those you feature.
This could be a bit time-consuming, but replying to comments can help create a good impression of you among your viewers and create a loyal viewer base, who will like and share your videos and that can lead to more viewers and more subscribers. Also be sure to communicate with your current subscribers.
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