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How To Optimise Your Google Analytics For Better Data Analysis

By: Kelly Bolton   Date: November 8, 2017


When it comes to using a website for your business, and using social media, online ads, and blogging to help send traffic to your site, you want to be able to see how well all your efforts are doing in getting people to you and how well you are doing in converting them. That means you need to harvest data and do an analysis of of it to see how well things are going and where you can improve. Google Analytics is one of the top tools to use to help you gain that data and do an analysis of it. But to get the best results, you want to make sure you have your Google Analytics optimised to get you the better data analysis you need. How do you do that? Here are a few things you can do:

  • Use Google Analytics Events to track more than just your page views and make user interactions visible to you in your report.


  • Use Goals and E-commerce tracking to define your objectives and measure performance. You will be able to see reports on how well certain goals and objectives are being met, such as submitting a contact form or clicking on an e-mail address. E-commerce tracking will break down and display revenues in three categories: tax, shipping, and quantity.


  • Google Analytics Display feature will help you to retarget (or as they call it, “remarket”) users, so you can reach out again to people who have visited your site and encourage them to revisit it. The tool will let you target specific, defined groups.


  • Annotations will help you determine not just the “what” of your data analysis but the “how” and “why” something went wrong, such as why there was a drop in average conversion from the previous month or how a sudden large increase in site traffic may have happened.


  • Intelligence Events lets you set up alerts for a variety of events, either automatic or custom. They can be things such as traffic level, conversion level, and conversion rate level. Alerts can be set daily, weekly, or monthly, and can be sent by e-mail text message.


  • Custom Segments can help you to analyse a particular segment of data by setting filters and can let you compare four segments at one time.


  • Automate the Google Analytics Campaign Tracking to track not just direct traffic, referral traffic, organic traffic, and traffic from Adwords, but also to track traffic from emails, affiliate campaigns, paid banner ad traffic, etc.

Those are just some of the things to do to optimise your Google Analytics. For more tips, you can go here, here, here, here, here, and here.

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